50 student scholarships. Your seat in Austin.
Step outside the classroom and learn from the people building what comes next. Each selected student receives a complimentary General Pass to the 2026 Principled Business Summit — Oct 28–30 at the Hilton Austin Downtown.
50
Scholarships available
$199
General Pass, complimentary
3 days
Main stage, breakouts & networking
Three days on the past, present and future of capitalism.
The Summit brings together founders, investors, executives, entrepreneurs and business leaders for conversations, networking and programming. Scholarship recipients join as full participants with a complimentary General Pass.
What the scholarship covers
- —Three days of Summit programming, main stage and breakouts
- —Keynotes, fireside conversations, panels and speaker sessions
- —Breakout sessions and workshops
- —Networking with founders, investors, executives and entrepreneurs
- —Demo Day, with up to $250,000 in startup funding opportunities
- —The Principled Business Hackathon and the Story Grant Competition
- —Students and emerging leaders from across the country
Not covered
Summit admission only. Students cover their own:
- ×Travel to and from Austin
- ×Hotel or other accommodation
- ×Meals and personal expenses
- ×Any other costs of attending
Founders and leaders on the main stage.
Plus 20 more speakers across three days.
John Mackey
Co-founder, Whole Foods Market
Selim Bassoul
Executive Chairman, Six Flags
Matt Cole
Chairman & CEO, Strive
Emily Chamlee-Wright
President & CEO, Institute for Humane Studies
Naomi Brockwell
President & Founder, Ludlow Institute
The story of free enterprise — and who shapes it next.
2026 marks the 250th anniversary of the United States and of Adam Smith's The Wealth of Nations. Summit programming looks at how capitalism developed, who is shaping markets today, and what the next generation of entrepreneurship will look like.
University students building, investing, or figuring out how markets work.
If you're building a first company, exploring investing, or curious how businesses and markets work — this Fellowship is for you.
50 scholarships available. Your seat is waiting.
Scholarship recipients arrange and cover their own travel, accommodation, meals and other personal expenses associated with attending the Summit.