12 months of Leadership Circle membership
Leadership Circle benefit
Principled Business Leadership Certification
The $5,000 Leadership Circle now includes the Principled Business Leadership Certification: a six month program for founders and operating leaders who want to lead better and explain how their business connects to the principles of capitalism.
Founding cohort 2027. 20 seats.
What's included
6 month curriculum: twelve 90 minute live sessions (8 workshops and 4 application clinics)
3 one-on-one coaching sessions
12 peer meetings across the year in groups of five
A one day workshop
Assessment
A standard 2027 Principled Business Summit pass
Founding cohort 2027
Dates are proposed.
Seats
20 seats, for founders and operating leaders with decision authority.
Proposed first session
2 February 2027
Proposed certification decisions
27 July 2027
Live sessions
Alternate Tuesdays, 12:00 to 1:30 PM CT (1:00 to 2:30 PM ET)
What you will do
01
Diagnose a leadership problem in your business.
02
Run and evaluate a 90 day improvement project (your capstone).
03
Learn to explain how your business connects to the principles of capitalism.
Capabilities you will build
Explain value creation
Respect agency and decision rights
Discover and test opportunities
Exercise operating judgment
Collaborate and widen opportunity
Explain capitalism
Deliver and evaluate change
The 12 lessons
1
How a business creates value
2
Aligning interests when choices have costs
3
Building trust with accountability
4
Giving people real decision authority
5
Turning a personal problem into a tested offer
6
Testing ambitious ideas in stages
7
Choosing operating priorities during growth
8
Allocating patient capital with milestones
9
Creating opportunity through enterprise
10
Building through complementary talent
11
Making the case through your own business
12
Turning leadership into an operating discipline
The credential
Issued by Principled Business.
Valid for two years.
Publicly verifiable.
Renewed through continuing development.
Certification is earned by demonstrated competence, not by payment.
How to join
Join the Leadership Circle to take part in the founding cohort.