About — Mission
A movement of business leaders committed to advancing the principles of capitalism — through clarity, conviction, and example.
"The problem with socialism is socialism. The problem with capitalism is capitalists."
— William Schlamm
Chapter 01
Capitalism is widely misunderstood and so vilified — whether by society at large or even by business leaders themselves. The cause is not simply an intellectual one. It is born out of people's experience with businesses and business leaders.
Too many business leaders have led these misunderstandings and live out the stereotype of the capitalist villain. Sometimes by remaining silent about — or actively opposing — the principles of capitalism, the system in which they operate. And sometimes by not adhering to those principles in how they run their business.
Not enough business leaders are driven by principles to advance capitalism.
Chapter 02
A movement of principled business leaders committed to being the strongest advocates and most exemplary representatives of capitalism and its core principles.
It's time to call upon business leaders to be the best representatives of and advocates for capitalism that they can be. It's time for Principled Business.
Vision
Chapter 03
We help three key stakeholders understand and advance capitalism.
Help them share their wisdom, stories, and opportunities for collaboration.
Inspire more people to become entrepreneurs and provide them with education, resources, and a network to help them succeed.
Share the stories and impact of principled business leaders with students, social organizations, and the media — to show why business is the greatest force for good.
Chapter 04
Principled Business Leaders are pro-capitalism and committed to its principles — striving to embody them, advocate for them, and collaborate with others on them.
Capitalism is the system of voluntary trade of goods and services. A number of principles underlie this system:
The concept of voluntary exchange and private property depends on a respect for each individual's agency, dignity, and rights.
Profit is a byproduct of creating value for others that did not exist before. Making money is different from taking money from others.
To engage in voluntary trade, there must be an alignment of interests — a win-win-win where everyone is better off thanks to the trade.
To engage in economic trade, people need to collaborate. Capitalism isn't about competition as much as collaboration between people, finding ways to help each other.
The result is the opportunity for everyone to do what hasn't been done before — to create new companies, products, roles, and value that didn't exist before.