2026 Principled Business Summit

    250 years of capitalism. The next chapter is ours to build.

    28 to 30 October 2026, Hilton Austin Downtown, Austin, Texas

    Recordings of the talks are coming soon to the member portal.

    596 participants

    From 218 to 417 to 596 in three years

    In 2026 we celebrated 250 years of America and 250 years since Adam Smith published The Wealth of Nations. The Summit brought those anniversaries to life through people building the next chapter of enterprise.

    Over three years, participation has grown from 218 to 417 to 596. Each year brings more experience, ambition and opportunity into the room, and more relationships that continue long after the Summit.

    The talks

    John Mackey, Whole Foods Market co-founder.

    "Taking win-win beyond business"

    Mackey introduced the Win-Win-Win Revolution, a book he is developing with stakeholder-theory scholar Ed Freeman alongside a new nonprofit and movement. He challenged zero-sum thinking, arguing that free enterprise lets customers, employees, investors and communities benefit together, and asked why the search for shared gains should stop at the boundaries of a company. He brought the idea down to the scale of a deal: look for outcomes the other party can welcome, because relationships continue after a contract is signed.

    Luke Nosek, PayPal co-founder (surprise guest).

    "On PayPal's beginnings"

    Nosek spoke about the company's origins and the group of friends whose relationships continued to shape businesses and shared causes long after PayPal. The lesson was the enduring value of building together: trust built through real work makes the next collaboration possible. He also brought a direct opportunity to the network, as he was seeking a chief of staff.

    Paul Leggett, Mithril.

    "Reserved for the room"

    Paul Leggett made a rare speaking appearance and asked to keep his remarks reserved for the room. You had to be there.

    Selim Bassoul, entrepreneur and business leader.

    "Building businesses. Restoring dignity."

    Bassoul traced his ambition to a promise to his family during Lebanon's civil war, and spoke about dyslexia, ADHD and a teacher whose simple adjustment changed his education. Recalling the growth of Middleby, he described the tension between wanting security and taking the risks growth requires, and shared his clearest operating lesson: hire people stronger than yourself in their specialties and pay them well.

    Zachary Levi, actor and entrepreneur.

    "A studio, a community, and a human future"

    Levi argued that the case for capitalism depends on what businesses create and how they treat people. He described his vision for a studio and creative community near Austin, inspired by Milton Hershey and Walt Disney's original ambition for EPCOT, and made the case for stories that respect the audience and for human-made art as AI-generated entertainment grows.

    Becoming AI Native (panel).

    The panel asked leaders to look beyond faster completion of existing tasks and use AI to develop products, enter markets and give employees more capacity for creative work. A practical warning stood out: time saved does not automatically become business value. Leaders must decide where that capacity goes, and people remain responsible for the quality of the work.

    A New Enlightenment (conversation).

    This conversation explored how ideas move from scholarly communities into practical use, built around the image of the coffeehouse where researchers, inventors and entrepreneurs meet. It described the Institute for Humane Studies' effort to connect scholars with people solving problems in housing, energy, technology and public life.

    Key speakers

    John Mackey

    John Mackey

    Co-founder, Whole Foods Market

    Introduced the Win-Win-Win Revolution, a book and wider initiative to make mutual benefit a guiding principle beyond business, in government, education, healthcare and other institutions.

    Luke Nosek

    Luke Nosek

    Co-founder, PayPal

    A surprise guest, he spoke about PayPal's beginnings and the friendships that outlived it, and about how trust built through shared work makes the next collaboration possible.

    Paul Leggett

    Paul Leggett

    Mithril

    Made a rare speaking appearance and asked to keep his remarks reserved for the room. You had to be there.

    Selim Bassoul

    Selim Bassoul

    Entrepreneur and business leader

    Connected his family's experience of hardship with the risks he took building Middleby, and urged leaders to hire people stronger than themselves and pay them well.

    Zachary Levi

    Zachary Levi

    Actor and entrepreneur

    Shared his vision for a studio and creative community near Austin, and challenged business leaders to demonstrate their principles through what they build and how they treat people.

    2026 Principled Business Awards

    Presented 29 October 2026

    Awards night recognized enterprise, leadership, investment and service.

    • Entrepreneur of the Year

      Jonathan Willbanks, Arterapet

    • Executive of the Year

      David O'Hara, Improving

    • Investor of the Year

      Paul Leggett, Mithril

    • Ambassador of the Year

      Brian Bourgerie

    • Lifetime Achievement Award

      Selim Bassoul

    On stage at the 2026 Principled Business AwardsOn stage at the 2026 Principled Business Awards
    On stage at the 2026 Principled Business Awards.

    Ideas put to the test

    Demo Day, the Hackathon and the Storytelling Competition brought new ventures, prototypes and stories into the program.

    Panels on becoming AI native and a new Enlightenment explored how leaders can turn new tools and new research into practical progress.

    On the main stage
    On the main stage
    Conversations between sessions
    Conversations between sessions
    The main ballroom
    The main ballroom

    Scenes from the Summit

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    What participants said

    Rated 5 out of 5 on Luma

    "Best conference I have attended in 25 years, well done everyone!!"
    Richard Thomas GroomeRichard Thomas GroomeNotre Dame Capital
    "Please do it in Austin again!"
    Timothy BertramTimothy BertramOptimize Consulting
    "Exceeded expectations. I think I've found my tribe. Appreciate everyone that worked to make this event beneficial…"
    Tom MarkusicFrontera Space
    "It was amazing to be at a conference and be able to listen in every session!…"
    Kristy AdamsARC
    "I was dubious but this exceeded my expectations."
    Jen LeneyJen Leney6 Stones

    See you in 2027

    2027 dates, venue and registration details will be announced soon.