For companies
Our Commitment to Principled Business
A public pledge from companies who stand for capitalism as a moral force for good.
Join the movement
Sign for Your Company
Commit your company publicly to the principles of capitalism and principled business.
The commitment
As a company, we are committed to the principles of capitalism: human dignity, individual agency, private property, voluntary exchange, open competition, entrepreneurship, innovation, accountability, the rule of law, and the creation of value for others.
We believe business is one of the world's most powerful forces for advancing human flourishing. At its best, business solves problems, serves customers, honors commitments, creates opportunity, rewards excellence, and improves lives.
Capitalism is not merely the pursuit of profit. It is a moral and institutional achievement rooted in freedom, responsibility, honest dealing, peaceful cooperation, and trust.
It depends on strong institutions, including secure property rights, fair rules, real competition, predictable policy, low corruption, and accountability for harms.
When business is conducted with integrity, profit and purpose are not rivals. Profit, earned honorably, is evidence that a company has created real value for others. It allows businesses to grow, innovate, employ, invest, and continue serving human needs.
Our pledge
As leaders, we are committed to representing and advancing these principles in how we build, lead, and grow our company.
- We will strive to serve our customers well.
- We will strive to invest in our people.
- We will strive to deal honorably with our partners.
- We will strive to compete fairly.
- We will strive to reward excellence.
- We will strive to take responsibility for our decisions.
- We will strive to contribute to a society in which free enterprise, entrepreneurship, opportunity, and human flourishing can thrive.
We are proud to stand for capitalism, for principled business, and for business as a moral force for good.