Member and Ambassador Workbook
Make the Case
A Business Leader's Guide to Talking About Capitalism
Your business gives you a place to begin. Use it to explain how enterprise creates value, why profit matters, and how ownership and competition shape people's choices. This free 42 page workbook from Principled Business helps members and Ambassadors prepare for those conversations.
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What's inside
Ten chapters.
Each with an explanation, discussion questions with sample answers, and a worksheet.
01
Starting the conversation
02
Value creation
03
Profit
04
Competition
05
Ownership and investment
06
Work and wages
07
Prices and access
08
Innovation and failure
09
Accountability
10
Difficult conversations
Look inside
Tools for practice
Story builder and spoken draft
Prepare a 60 second story with one person, one problem, and one meaningful result.
Conversation planning
Adapt the opening, detail, and invitation to your audience.
Member workshop and peer review
A 60 minute practice session in groups of three, plus a coaching rubric.
30 day action plan
Choose one real conversation and put it into practice.
Quick reference, sources, and PB resources
How to work through a chapter
1
Read the explanation
Connect the economic principle to a familiar business decision.
2
Discuss the questions
Try the sample answers aloud, then make the language your own.
3
Complete the worksheet
Use facts from your own business, rehearse with a colleague, and revise one weak point.
"I support capitalism because people should be able to try ideas and choose whom they work with."
From the workbook
Free download
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