Communicating Capitalism: Reading & Viewing List

A model of moral framing: Epstein argues from human flourishing rather than defending an industry on its own terms.

Why some ideas survive and others die, and how to make a message simple, concrete and memorable.

Explains the moral foundations people bring to politics, so you can make the case for markets in terms your audience already values.

A practical guide to how word choice shapes what audiences hear, whatever you meant to say.

The classic study of the principles of persuasion and how to use them ethically.

Shows business leaders how to describe their companies as creators of value for every stakeholder.

Argues that the case for free markets must be made on moral grounds, not only economic ones.

A clear, evidence-based answer to the critics of globalization and its effect on the world's poor.

Norberg's updated case that free markets have made the world richer, freer and more innovative.

Shows that how a society talks about business and innovation shaped the modern world's prosperity.

Tells the story of innovation as a gradual, collaborative process that flourishes in freedom.

Hayek's 1949 explanation of why ideas spread through intellectuals, and why defenders of liberty must win the battle of ideas.

The best known short story about how markets coordinate cooperation, and a model of explaining economics simply.

A model of a respectful debate among defenders of capitalism on what business owes society.

Brooks argues that free enterprise should be defended first on moral grounds such as earned success and opportunity, not statistics alone.

The former BB&T CEO urges business leaders to defend capitalism on ethical grounds and reject crony capitalism.

Friedman's famous answer to Phil Donahue on greed, a lesson in turning a hostile question around.

Norberg's documentary compares Taiwan and Kenya to show what trade and capitalism do for the poor.

Brooks on building a fairer, happier and more prosperous America by leading with compassion.

Haidt's TED talk on the moral foundations behind political views.

Epstein demonstrates moral framing in practice, arguing from human flourishing.

A five minute explainer, included as an example of the short video format.