01 / Creating Value
Costco
Costco: The price of membership
When does charging more help create more value?
A pricing decision about trust, renewal and the economics of a long-term customer relationship.
Principled Business in Practice
PB Case Studies on the Principles of Capitalism
Original public-source teaching cases that put you in the position of a real business decision. Each case connects a principle from the PB manifesto to a choice leaders faced, takes 35 to 45 minutes to prepare and 75 minutes to discuss, and ends with a prompt to apply it to your own business.
Get 3 free case studies →Get 3 free case studies
Sign up for the Principled Business newsletter and download three case studies right here.
02 / Collaboration
Toyota & Aisin
Toyota & Aisin: When the network must act
Can partners rebuild capacity before the inventory runs out?
An operational crisis about shared knowledge, reciprocal commitments and the limits of trust.
03 / Aligning Interests
Wells Fargo
Wells Fargo: What the scorecard rewarded
How do you make genuine customer value the condition for growth?
A governance decision about consent, incentives, escalation and rebuilding trust.
What each case includes
1
An introduction
Tying the case to the PB manifesto.
2
What you will learn
Three objectives.
3
Apply it to your own business
A question to take back to your organization.
Free download
Get 3 free case studies
Sign up for the Principled Business newsletter and download three case studies right here.