The Principled Business Ambassadors Program is your opportunity to make a measurable impact on the global business community by growing the Principled Business network, hosting events, and shaping the conversation around principled capitalism.

Applications now open:

September 24, 2025

Program Overview

Length: 1 year (2026)

Start: October 21, 2025

Training: 4 weeks, 1 hour/week, plus assignments, culminating at the New York Principled Business Summit (NYPBS).

What is Principled Business?

Recruiting Members

Training Modules

Over four weeks, you’ll gain the skills and tools to become a high-impact ambassador:

Learn the values, mission, and vision that guide everything we do.

Strategies to attract new investors, executives, founders, and nonprofit leaders to the network.

Thought Leadership

Prepare and deliver your PB speech. Write and submit an article about a PB Leader you know for Capitalists for Capitalism.

PB Summits

Plan your local summit with donated space, sponsors, and a curated agenda featuring: A capitalism speaker, Investor insights, Executive scaling insights, Startup showcase, Networking breaks, Social event finale

Ambassador Commitments for 2026

Host 1 PB Summit in your city, planned during training.

Recruit 100 investors, 100 executives, and 100 founders into the network during the year.

Publish 4 articles in Capitalists for Capitalism.

Submit monthly reports and join monthly check-in calls.

Incentives & Support

Seed funding for your local summit

Association with PB/LV and the credibility of our network

Access to exclusive events and gatherings

Direct connections with top business leaders worldwide

Who Should Apply

Have a track record of building networks and communities

Can commit time and energy to making an impact

Are motivated to grow the Principled Business movement

We’re looking for leaders who:

Monthly Reporting

PB Ambassador Chair

How We Support You

Over four weeks, you’ll gain the skills and tools to become a high-impact ambassador:

Share wins, tackle challenges, and get inspired.

Led by a peer leader (e.g., Dustin Palmer) to motivate and coordinate the ambassador community.

Monthly Check-Ins

Stay on track with clear goals and accountability.

Leadership Pathways

Returning ambassadors can step into leadership roles to guide future cohorts.

Key Dates

1

Applications Due

September 24, 2025

3

Training Ends

At NYPBS in October 2025

2

Training Begins

October 21, 2025

4

Program Duration

January–December 2026

Connect with Your Ambassador

Reach out to the Principled Business Coordinator in your region or industry, and start collaborating on impactful initiatives

No Ambassadors in your area? Nominate someone or inquire about becoming one yourself! Principled Business is scaling up, and we’re on the lookout for driven leaders to help us grow our movement.

PB Ambassadors

  • Luis Silva

  • Magnús Örn

  • Steve Thomas

  • Adam Karl

  • Anar Alizamanli

  • Dan Garretson

    United States

  • Dustin Palmer

  • Patrick McLaughlin

  • Fabricio Antezana

  • Gabriel Grilli

  • Igor Zillner

  • Jason Syversen

  • Johnathon Bush

  • Julio Clavijo

  • João Ferreira

  • Mischa Kowall

  • Nolan Lwin

  • Rajat Vishwakarma

  • Rodrigo Nuila

  • Scott Alford

  • Valeria Vasquez

  • Yoseob Lim

  • Ali Khan

  • Brian Bourgerie

  • Akin Oladosu

  • Håkon Broder Lund

  • Eden Eyjólfsdóttir

  • Pavel Koktyshev

  • Gustavo Toxqui Xopa

  • Danny Chen

  • Prosperine Hollande Nduwayo

  • Cynthia Reyes

  • Adolfo Urquizo

  • Ishmael Amini

  • Niko Klein

  • Haukur Ingi Sigrúnar Jónsson

  • Jóhann Portal

  • Clement Ngu

  • Zachary Silva

Contact us

Principled Business is on a mission to advance capitalism through principled leadership, and we need passionate, motivated Ambassadors to help us scale. Reach out today to connect or learn more about becoming a part of this impactful network!